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MY BOO - STICK & STONES MAGAZINE

Service: Art Direction & Production

What’s the deal:   https://www.sticksandstonesagency.com/my-boo-eli-cohen-photoshoot/ 

From New York to Florence, to Paris to Yaffa, (Jaffa), “My Boo” incorporates universal attire to create a hybrid loyal to the streets of Yaffa. The combination of local & foreign promotes an eclectic play-by-play of the contradictions in life. Like Yaffa, "My Boo" is a story saturated in variance. From stone arches to glass floors, hidden allies to open spaces, this production sets out to bring a lush variety of contrast in city life.

The concept of this fashion editorial was inspired by "AVAVAV", a Florence-based fashion brand led by the Art Director & Designer Beate Karlsson. The idea for this project was ignited once a package from Beate landed at Odie's home in Yaffa. She then put together a group of creatives from Yaffa to bring this project to life in the heart & soul of a city celebrating inconsistency.

Photographer: Eli Cohen 

Art Director, Style & Modeling : Odie Senesh 

Makeup & Hair: Or Yair 

Text: Sama Haddad 

Outfits credits:

AVAVAV 

JACQUEMUS 

SAINT LAURENT 

KUKI كوكي 

XENBERG CRAFTED JEWELRY 

PALOMA WOOL